DIAGEO RESERVE WORLD CLASS

Launched in 2009, WORLD CLASS is the industry Oscars for bartenders. A year-long programme searching for the best bartender in the world culminates in a 4-day event. In 2010, the final took place in Athens. Neville McCarthy were responsible for the 70 attending international press, TV crews and correspondents. In addition to co-ordinating and managing each participating brand event plus assisting in the delivery of the glittering final ceremony. Neville McCarthy orchestrated over 100 one-to-one interviews and three press conferences.

Results Overview

• PR value of $36.5m USD (AVE $12.5m USD)
• 598 clippings generating 782.3m media impressions
• 59 TV and Broadcast clippings, including BBC World, CNBC and Bloomberg