Neville McCarthy have handle the press and PR for classic beauty brand POND'S for the past five years. Neville McCarthy managed the huge interest in the brand following Kylie's revelation that she uses POND'S Cold Cream Cleanser, and generated a tremendous amount of press coverage for the brand through a proactive celebrity-lead campaign.
Sales of Cold Cream Cleanser increased 700% within 36 hours of the revelation, making the product a national sell-out due to the huge demand.
- 35% increase in year on year sales
- Post sales average 35% higher
- 270% increase in coverage for the year