COSMETIC EXECUTIVE WOMEN (UK)

A client for six years, CEW (UK) is the leading organisation for women working at executive level in beauty. Each year the Beauty Awards are voted on by CEW (UK) members - ''the Beauty Insiders'' – who are professionals and experts in the Beauty Industry. The Awards recognise innovation and creativity in beauty products. Neville McCarthy invite top Beauty Editors to attend the event and secure features about CEW (UK) and the Beauty Awards in all key media, both trade and consumer. Between Jan and June 2010 every woman in the UK saw or heard Awards coverage on average 3 times. Year on year NM have achieved a 200% increase in coverage for the CEW (UK) Beauty Awards. Media impressions for 2010 totalled 75,536,000, with a PR value of £1,607,026 (All media results are evaluated by an independent agency).