JOHNNIE WALKER® BLUE LABEL™

Over 40 international media and customers attended the global launch of the JOHNNIE WALKER BLUE LABEL Greg Norman partnership at Gleneagles in Scotland.

During the launch guests:

• were taken on an exclusive tour of the impressive whisky collection at Claive Vidiz
• attended the global unveiling of the JOHNNIE WALKER BLUE LABEL Greg Norman Collection
• experienced a private golf Master Class with Greg Norman
• enjoyed an intimate vertical tasting of the House of JOHNNIE WALKER BLUE LABEL with Master Blender Jim Beveridge and Global Brand Ambassador Jonathan Driver

Coverage to date

• Five pieces of broadcast coverage
• 8 JOHNNIE WALKER BLUE LABEL name checks live on air
• 573 million viewers globally
• AVE Value - £437,480
• PR Value - £1,312,440

Assets generated

During the event assets were generated which will be rolled out to markets. Assets include:

• Event photography
• Branded Greg Norman photography
• Launch webisode
• B-roll